SEO
When searching for a product or service online, most people use search engines like Google, Bing, Yahoo, etc. To search for that particular product or service, a consumer uses a certain word (key word) or phrase (key phrase) to find it. People generally click on websites listed within the first few pages on search engine result pages (SERPs), so it’s important for your website to appear on the first few SERPs if you want people to find it.
A large part of internet marketing depends upon SERPs ranking. The goal of search engine optimization (SEO) is to increase a website’s organic (unpaid) ranking on SERPs to increase the site’s visibility to the general public. A category within search engine marketing (SEM), SEO encompasses unpaid marketing tactics such as using keywords, using inbound links, and refining webpage content to boost the website’s “value” to search engines.
Since search engines are constantly changing their algorithms, the McCauley Marketing Team is constantly researching and utilizing new SEO tactics to ensure that your business’ website ranks high on SERPs and to minimize negative change as much as possible.
SEM
McCauley Marketing Services offers our Atlanta search engine marketing (SEM) clients a custom combination of paid (AdWords) and content-driven inclusions (SEO methods, blog posts, press release optimization, online public relations, and article distribution) to increase traffic and search engine result listings for their new or revised website(s). As a full-service marketing agency with a diverse clientele, we at McCauley Services understand that there is no one way to increase traffic on a website or increase ranking on SERPs. Maximizing return on your digital advertising investment (ROI) requires careful marketing analysis of existing promotional efforts and a multi-tiered approach for SEM expansion.
In addition to search engine optimization techniques (SEO) and the aforementioned components, SEM is quickly becoming more influenced by social media marketing (SMM) and how those in your social network are sharing information about your company and its services. Therefore, McCauley Marketing Services’ team is constantly researching SEM options and carefully recording results to ensure that your brand is maximized.
