Website design in Atlanta, GA has many important components, two crucial ones include: how it looks and what it does for your business. Customers use the web to gather all sorts of information. How your website looks and how easy it is to navigate are important elements in getting customers to use your website as a resource and to keep them coming back for more information. The copy on your website works in two ways. It provides the necessary material for customers to learn more about your business, but how they get to your website is another story.
Search engines use the search engine optimized information on your website embedded in things like meta tags to help users find the most applicable results for their search topics. For businesses, it’s important to have good placement on search engine results pages (or SERPs) so that when potential customers search for a topic related to your business, they click on your webpage.
Social networks like Facebook, Twitter, LinkedIn, and now Google+ as well as blogs are also useful tools to incorporate into your website in order to have your content remain appealing to search engines. Utilizing our knowledge or search engine marketing and social media marketing, McCauley Services works to optimize your website in order to attract new visitors and maintain existing clientele.
McCauley Services knows the importance of making your website both user and search-engine friendly. Our team of web developers, graphic designers, copy writers, and market researchers work closely with clients to identify the appropriate material to showcase your business’ assets and improve customer service and customer relationship management during the process.
As your business changes, McCauley Marketing Services can evaluate your needs and your current website in order to accommodate everything from an expanded marketing services menu to changing leadership to complete rebranding, etc. Through continual observation and tracking the McCauley team can ensure that your business’ digital reputation remains positive and accurately reflects the most accessible sharing platforms without compromising your brand personality.
Because your website is a large part of your presence on the internet, our goal is to make sure your website reflects your business’s personality and adequately conveys the information your clients need to attract and sustain their patronage.