Hidden camera advertising campaigns have been around for a while. You’ve probably seen them yourself. Product makers tell unsuspecting consumers that they’re getting one type of product (usually a fancy, costly piece of merchandise or service) while they really give them a less expensive product. These companies are out to prove that their reduced-cost brand […]
A recent contest run by the University of Iowa’s Tippie School of Management set out to prove that Social media knowledge is not only an important asset to businesses marketing strategies but also to incoming business students. The contest asked potential MBA students to submit a Tweet application of 140 characters or less explaining what […]
As marketing professionals, the McCauley Marketing team knows the importance of standing out in a crowd, especially regarding your company’s brand and advertisements in a crowd of competitors. We of course also understand that there is a good and bad way to make a spectacle of yourself or your brand. Filed with the tag “unidentified […]
The McCauley Marketing team feels it’s pretty safe to say that most marketing professionals love coffee. In fact, a 2010 study by CareerBuilder® and Dunkin’ Doughnuts found that marketing and public relations professionals ranked 9th on the list of top 12 coffee consuming professions. More than just coffee, the McCauley Marketing team loves Starbucks, so […]
A variety of elements go into a business’ marketing plan. Some of these elements include defining a brand, designing a website, utilizing social media outlets, and performing search engine marketing. With more marketing outlets used, more people are reached. However, that statement should be heeded with caution because you have to use the marketing outlets […]