How to Address Online Reviews

There’s no denying we live in a technological age where information is readily available from just about anywhere.  Long gone are the days where word of mouth recommendations were the most “social” way a business could potentially gain new customers.  Today, the influx of peer review websites demand businesses take notice of their online presence.  At McCauley Marketing Services, we diligently monitor the online reputation of our clients to not only get an idea of what is being stated about their business or product, but also to further strengthen their brand.  A common concern we hear from our clients are, “how do I address online reviews?”  Simply put, with three easy steps.

online-reviewsMonitor.  This is probably one of the most important things you should do in regards to staying abreast of your online reputation.  In order to know what people are thinking/saying, you must find where they are sharing their thoughts about you and your business.  Routinely search for your company by covering all major search engines result pages (think Google, Yahoo!, Bing, etc.), but don’t just limit your search to the first few pages.  Some review sites are niche-specific and may not appear on the first three pages of results.  Just because there isn’t an aggregate star rating next to the URL doesn’t mean the site doesn’t allow peer review.  Any website that has an online listing for your business should be recorded in a word document or excel spreadsheet and checked periodically to see if any new activity appears.  Even if you set up alerts to notify you when a new review appears, it’s always best to rely on your own investigation to ensure recent activity doesn’t get missed.   

Respond.  So you’ve seen the main scope of your online reputation.  Now what?  Simply put, it’s time to take charge.  You should claim any business listing to ensure that you can maintain accurate business information, and also so you can personally address any reviews that are left.  Regardless if it is a negative or positive review, potential customers will see that you are actively taking notice to what is being said and actually engaging with customers.  It’s important to remember that customers will appreciate genuine responses rather than contrived, robotic ones that are the same for every reviewer.  Be sure to personalize the responses to show you are paying attention to the customer’s needs.  The tricky part with peer review sites, social media networks included, is that you can’t always tell who is leaving you a review.  Even if you think a review is false, it is best to address the review in a professional manner.  Acknowledge the issue presented and offer some sort of resolution, such as inviting the reviewer to accept an open line of communication to further discuss the matter in private.  This then puts the ball back in the customer’s court and shows readers that you took action. 

Encourage.  An even better way to combat negative feedback is with positive feedback!  When you have customers who are happy with your service, encourage them to leave you a review.  Offering incentives to happy customers for taking the time out of their busy schedule to review your company can also be helpful.  Another valuable investment towards maintaining your reputation management is to create a flyer or postcard-sized form detailing how customers can help.  Printed instructions are tangible reminders to take action and can also help those less-tech savvy customers through the review process in the comfort of their own home.

If you have a few discouraging reviews, remember that having a mix of positive and negative reviews isn’t necessarily a bad thing.  Bad reviews can show customers that you’re indeed human.  Mistakes happen, however, taking ownership can go a long way.  If you’re interested in learning more about maintaining your online reputation, contact us today and learn the latest in marketing trends and tools. Be sure to connect with us on FacebookTwitter, and Google+.

Using Testimonials for Medical Marketing & Promotions

Testimonials are an important part of many businesses spanning across nearly all industries. They are especially imperative for those in the medical profession, as people often look for real experiences from patients who have already had procedures and treatments they are considering. When you include testimonials on your website, they give potential patients or customers a sense of ease and air of confidence from thoroughly conducting pre-surgery research. Below, find a few ways you can optimize your testimonials and be seen as a trustworthy, honorable medical provider.

medical marketing and testimonialsYou should know the target demographic for your patients (if not, we can help). Select testimonials based on people who are in this demographic to increase a sense of relatability and identity to the patients who are researching you. Include a wide variety of people who may fall into this category. For example, if many middle-age women inquire about the medical services offered within your practice, consider including testimonials for women in similar stages of life that you have already worked with.

Don’t be afraid to ask for details from your patient. Just saying they are happy with their results isn’t quite convincing. The worst that could happen is that if they had a negative aspect of their experience that didn’t sit well with them, you will get an honest opinion and be able to make changes for the future.  Ask about their favorite part from the experience or the difference your services have made in their lives. Testimonials with these details make quick and easy social media posts that also can increase fan engagement.

When you’re fortunate enough to get a long, thoughtfully written testimonial, use it. While some advice out there suggests you should only use short blurbs to encourage readability, a longer narrative can come across as more realistic, as if the reader is asking a friend for guidance.

Testimonials are often searched for before a patient would even contact your business, so consulting a medical marketing company to increase SEO is important. Do you personally search for and trust testimonials? Head over to our FacebookTwitter, or Google+ and tell us. For more marketing ideas specifically tailored to your business, contact us.

Taglines in Marketing: Branding & Rebranding

The best taglines have a clear message or represent the brand’s promise. When a great tagline is created, it often remains with the brand through their lifespan. Some of the most memorable taglines include Nike’s “Just Do It” and Allstate’s “You’re In Good Hands.” Taglines represent one of the main goals when the creative team at McCauley Marketing Services creates branding strategies for our clients: be unmistakably unforgettable.

marketing and brandingNot everyone necessarily needs a tagline to create a connection with potential clients or loyal customers. If you have a catchy business name and expertly-designed logo, it may not be needed. Rather than creating or redoing your tagline, you have the option of renewing the name of your business by shortening it or making other changes, like American Express did when it became AMEX.

Logos and taglines both indefinitely have a role in rebranding, whether you decide to keep your signature tag or revamp completely. Last year, TV network A&E marked their lighter, more fun transition in the television landscape by replacing “Real Life Drama” with “Be Original.” In May, fast-food royal Burger King altered their tagline of 40 years to read “Be Your Way” rather than “Have It Your Way.” In a statement, the chain’s higher-ups indicated the motive behind the change was an effort to move beyond simply allowing customers to customize their burgers and initiate a connection with the personal lifestyles of their audience.

Whether you’re just beginning to build your business or working on considering rebranding, we can help develop a unique voice through writing compelling web copy, presenting engaging social media ideas, and refreshing print marketing in the form of flyers, business cards, and more. With our team on your side, we can help you create a logo and tagline that accurately encompasses your brand’s past, present, and future.

For you, what makes a great tagline? Head over to our FacebookTwitter, or Google+ and tell us. If you need assistance with your marketing or rebranding strategy, contact us.

Using Your Social Media Bios to Attract Followers

By now, you think may you have mastered the tweet and conquered the post, seizing each and every opportunity for great content at all the right times. However, when’s the last time you spruced up your bio on common social media platforms? Below, let McCauley Marketing Services guide you on the best ways to write social media bios to attract followers on all of your favorite mediums. As an overarching tip, it’s best to not make each bio exactly the same. Yes, they should have similar tone in order to properly represent your business/personal brand, but customization shows that you fully understand each medium. Remember, not every social network is appropriate for every business.

Using Your Social Media Bios to Attract FollowersFacebook: This should be kept very simple, with a basic overview including any contact information, location, and hours. Include keywords for search engine optimization (SEO).

Twitter: Your Twitter bio should position you as an expert in your field who serves a specific audience. Tell readers immediately what they’ll get by following your daily tweets. Facts? Quotes? Sales announcements? Be authentic, and you’ll attract authentic followers who want to engage with you in the future. The number of fans you have becomes less meaningful when they never talk back. Don’t forget your keywords and relatable hashtags for SEO.

Instagram: Your bio on this particular medium is one of the first things Instagram users (AKA potential customers) see. Explain what makes you or your company unique, what you share on Instagram, and what you do. Your bio is the only place on Instagram where you can include a link, as they are not supported in photos or comments. So, be sure to include your website URL, landing page, blog, or other preferred link in your bio. Include whichever makes sense, but don’t overload users. This shows that you are a reliable business, which gives a little extra push for people to follow you.

Google+: Limit to a quick, compelling, SEO-optimized summary of your business. Include important keywords and add links to your other social channels and blog.

Pinterest: Keep it simple! Tell pinners about the magic your boards hold. Pinterest is less about words and more about visuals. What can you say to effectively convey what type of content your brand pins without losing interest?

LinkedIn: Highlight your company’s achievements rather than listing everything you’ve ever done. Stick to the basics without being too wordy. Be careful of grammar mistakes—this social network is meant to be professional.

Most of all remember to update these bios periodically to ensure you’re on top of current trends as well as update your social content frequently. For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

Mastering the Hashtag

At McCauley Marketing Services, we don’t just perform a wide variety of marketing and advertising services, we master them. There is a feeling of security knowing the ins and outs of your business and being able to adapt to current trends. The hashtag originated in 2007 by a blogger before it was formally adopted by Twitter in 2009. Hashtags are used to search popular, relevant topics for both business and personal life. Even if a topic is not trending, hashtags can be a great way to find likeminded people discussing the same interests as you. Below, find five effective ways to use hashtags for your business on common social media marketing platforms like Facebook, Twitter, Google+, and Instagram.

  1. hashtagTalk about what matters to people, not just what matters to you. Instead of hashtagging the name of your practice on social media, hashtag a common service or result of your service that may be researched. For example, if you own a spa and are tweeting, you could tag #skincare, #skintips, or #beautifulskin.
  1. Be creative. On the other hand, creating your own hashtag is a common marketing trend today and represents a new type of branding. Use creativity in marketing and use the hashtag consistently to increase the likelihood of being found.
  1. Keep it simple. A short, to the point hashtag is far more advantageous than something long and too specific. One to three words should do the trick.
  1. Participate in popular “day of the week” hashtags. Follow Fridays and Throwback Thursdays are easily applicable to any business. Simply make sure your Follow Friday picks stick to a common theme, such as fellow people within your practice or social media accounts within your industry. As for Throwback Thursday, you can either include personal pictures or early pictures from your business. There are plenty of other popular hashtags to join in on as well.
  1. Remember their alternate uses. As we covered, hashtags can be used to mark a topic or the basic point of your message. However, they can also give you an opportunity to apply your brand to a current event, convey your personality, or provide commentary or context.

 

For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

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