It’s that time of year again! No, we’re not talking about gingerbread cookies and shopping marathons—we’re talking about planning your marketing strategy for next year. At McCauley Marketing Services, we believe you can never overstate the power of planning. In order to decide where to focus your budget and effort for the next year, it’s important not only to look at your own business’ data but national and local trends as well. To help you get started, here are some statistics that we predict will prove useful in planning your 2017.
Creating your marketing plan in advance can help you balance your budget and give you an opportunity to put genuine thought into what works and what new avenues you may want to explore. A word of caution, though: remember to continuously evaluate your progress toward your goals and the performance of your marketing campaigns, and be open to making adjustments as necessary. Even the best marketing professionals can’t predict each and every unforeseeable event, so leave room for some flexibility. For more marketing tips, follow McCauley Marketing Services on Facebook, Twitter, and Google+. Or, to discuss a strategy that can work for your business, give us a call to schedule a meeting.