Taglines in Marketing: Branding & Rebranding

The best taglines have a clear message or represent the brand’s promise. When a great tagline is created, it often remains with the brand through their lifespan. Some of the most memorable taglines include Nike’s “Just Do It” and Allstate’s “You’re In Good Hands.” Taglines represent one of the main goals when the creative team at McCauley Marketing Services creates branding strategies for our clients: be unmistakably unforgettable.

marketing and brandingNot everyone necessarily needs a tagline to create a connection with potential clients or loyal customers. If you have a catchy business name and expertly-designed logo, it may not be needed. Rather than creating or redoing your tagline, you have the option of renewing the name of your business by shortening it or making other changes, like American Express did when it became AMEX.

Logos and taglines both indefinitely have a role in rebranding, whether you decide to keep your signature tag or revamp completely. Last year, TV network A&E marked their lighter, more fun transition in the television landscape by replacing “Real Life Drama” with “Be Original.” In May, fast-food royal Burger King altered their tagline of 40 years to read “Be Your Way” rather than “Have It Your Way.” In a statement, the chain’s higher-ups indicated the motive behind the change was an effort to move beyond simply allowing customers to customize their burgers and initiate a connection with the personal lifestyles of their audience.

Whether you’re just beginning to build your business or working on considering rebranding, we can help develop a unique voice through writing compelling web copy, presenting engaging social media ideas, and refreshing print marketing in the form of flyers, business cards, and more. With our team on your side, we can help you create a logo and tagline that accurately encompasses your brand’s past, present, and future.

For you, what makes a great tagline? Head over to our FacebookTwitter, or Google+ and tell us. If you need assistance with your marketing or rebranding strategy, contact us.

Using Your Social Media Bios to Attract Followers

By now, you think may you have mastered the tweet and conquered the post, seizing each and every opportunity for great content at all the right times. However, when’s the last time you spruced up your bio on common social media platforms? Below, let McCauley Marketing Services guide you on the best ways to write social media bios to attract followers on all of your favorite mediums. As an overarching tip, it’s best to not make each bio exactly the same. Yes, they should have similar tone in order to properly represent your business/personal brand, but customization shows that you fully understand each medium. Remember, not every social network is appropriate for every business.

Using Your Social Media Bios to Attract FollowersFacebook: This should be kept very simple, with a basic overview including any contact information, location, and hours. Include keywords for search engine optimization (SEO).

Twitter: Your Twitter bio should position you as an expert in your field who serves a specific audience. Tell readers immediately what they’ll get by following your daily tweets. Facts? Quotes? Sales announcements? Be authentic, and you’ll attract authentic followers who want to engage with you in the future. The number of fans you have becomes less meaningful when they never talk back. Don’t forget your keywords and relatable hashtags for SEO.

Instagram: Your bio on this particular medium is one of the first things Instagram users (AKA potential customers) see. Explain what makes you or your company unique, what you share on Instagram, and what you do. Your bio is the only place on Instagram where you can include a link, as they are not supported in photos or comments. So, be sure to include your website URL, landing page, blog, or other preferred link in your bio. Include whichever makes sense, but don’t overload users. This shows that you are a reliable business, which gives a little extra push for people to follow you.

Google+: Limit to a quick, compelling, SEO-optimized summary of your business. Include important keywords and add links to your other social channels and blog.

Pinterest: Keep it simple! Tell pinners about the magic your boards hold. Pinterest is less about words and more about visuals. What can you say to effectively convey what type of content your brand pins without losing interest?

LinkedIn: Highlight your company’s achievements rather than listing everything you’ve ever done. Stick to the basics without being too wordy. Be careful of grammar mistakes—this social network is meant to be professional.

Most of all remember to update these bios periodically to ensure you’re on top of current trends as well as update your social content frequently. For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

Mastering the Hashtag

At McCauley Marketing Services, we don’t just perform a wide variety of marketing and advertising services, we master them. There is a feeling of security knowing the ins and outs of your business and being able to adapt to current trends. The hashtag originated in 2007 by a blogger before it was formally adopted by Twitter in 2009. Hashtags are used to search popular, relevant topics for both business and personal life. Even if a topic is not trending, hashtags can be a great way to find likeminded people discussing the same interests as you. Below, find five effective ways to use hashtags for your business on common social media marketing platforms like Facebook, Twitter, Google+, and Instagram.

  1. hashtagTalk about what matters to people, not just what matters to you. Instead of hashtagging the name of your practice on social media, hashtag a common service or result of your service that may be researched. For example, if you own a spa and are tweeting, you could tag #skincare, #skintips, or #beautifulskin.
  1. Be creative. On the other hand, creating your own hashtag is a common marketing trend today and represents a new type of branding. Use creativity in marketing and use the hashtag consistently to increase the likelihood of being found.
  1. Keep it simple. A short, to the point hashtag is far more advantageous than something long and too specific. One to three words should do the trick.
  1. Participate in popular “day of the week” hashtags. Follow Fridays and Throwback Thursdays are easily applicable to any business. Simply make sure your Follow Friday picks stick to a common theme, such as fellow people within your practice or social media accounts within your industry. As for Throwback Thursday, you can either include personal pictures or early pictures from your business. There are plenty of other popular hashtags to join in on as well.
  1. Remember their alternate uses. As we covered, hashtags can be used to mark a topic or the basic point of your message. However, they can also give you an opportunity to apply your brand to a current event, convey your personality, or provide commentary or context.

 

For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

3 Easy Changes to Heat Up Your Marketing for Summer

It’s finally summertime! McCauley Marketing Services loves the growth, opportunity, and excitement that accompanies a new season. Not so exciting? Repetitive marketing patterns. After a while, marketing can start to feel a little bland. While you can spend hours researching emerging marketing trends to stay ahead of the game, there are often simple tweaks you can make that provide big results. Below, find three simple tips for changing up your marketing that are worth the (minimal) effort.

  1. business-meetingGraphics: Get the visual stimulation going. Social media is rapidly changing, with new algorithms consistently adjusting and modifying. Before you know it, your fail-proof posting techniques are null and void. One thing that generally works is entertaining your audience. Creating and sharing graphics on social media is great way to engage your audience. Post graphics to Facebook or Twitter that also work within or are compatible with a blog post. Make sure to provide a link to the corresponding blog, if applicable.
  1. Headlines: Simply using your blog’s title isn’t enough to get people to click on it. Try some “click-bait” techniques from popular websites and magazines. Formulate questions, use small pieces of information from your content, or start headlines with typical things you’d personally like to click on (i.e. “Everything You Need to Know About _________” or “All About ______”).
  1. Clean up: Make your website clutter-free. If business is slower in the summer, this is the perfect time to revamp. If your existing web copy isn’t linked properly for SEO, go back through and revise it. Remove social network buttons that you don’t regularly use. Make sure it’s easy to see your newsletter sign up box (email marketing is incredibly effective!) and your search bar is easily findable (if you don’t have a search bar, get one if applicable). Your services should be front and center, delivered with impeccable, error-free copy.

 

For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

5 Do’s of Medical Marketing on Social Media

At McCauley Marketing Services, we provide quality care and marketing for a variety of medically-based clients. From dermatologists to surgeons, we value putting our best foot forward to make sure your marketing is in line with sensitive practice standards while remaining engaging with your fans. While challenging, here are five rules we work by when marketing and advertising our medical clients on social media outlets such as Twitter, Facebook, and Google+.

  1. atlanta-medical-marketing-companyDO prioritize privacy. Confidential patient information has no place on social media. Even in private messaging, it’s important to move private conversations that regard details of conditions or questions of advice to a different means of correspondence. In most cases, it’s best not to ignore these types of efforts from patients to reach out. Always give a phone number or alternate email to address their issue.
  2. DO keep quality in mind. In today’s world, quantity seems to take precedence over quality. In the case of medical marketing on social media, this is not a good strategy. Post at a frequency that your followers don’t feel bombarded by, such as one post per day. The more unnecessary your posts become, the more likely you are to lose followers.
  3. DO switch up your content. Along the same lines, you risk losing followers and interest when the same content is repeatedly posted. Look for articles that pertain to your industry, but don’t necessarily come from your own website or organization. Variation is critical to piquing interest. Try posting credible articles, videos, and personal photos.
  4. DO use analytics. Relying on numbers can help with determining the effectiveness of your marketing strategy. Facebook has beneficial features and analytics for determining the time your audience is online, what posts get the most fan engagement, and more. Distinguishing which post types drive the most traffic to your website, get the most likes/shares/retweets, or generate new followers should always be considered.
  5. DO engage. If someone takes the time to comment on a post, reply to a tweet, or personally write you, do your best to respond. Even a quick thank you is better than risking making the patient or potential customer feel ignored or unvalued.

 

For more on the latest marketing tips and social media updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your social media strategy.

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