Online advertising poses many challenges. Making a great ad can be tricky for some. Getting your potential customers or clients to take notice of it is a totally different beast. As innovation in advertising technology renders old tactics less common than in the past, it’s more important than ever to keep up with the most current and effective ways to reach your audience.
The main digital advertising questions you should be focusing on are: What message should I be trying to get across? How do I get people to listen? How do I get them to engage with my content? Paying attention to industry trends, noting how these trends may be affecting your target demographics and making the best use of the resources available are essential to anyone trying to answer these questions in 2016.
The following tips can help you find and reach your audience with an effective online ad:
Focus on Mobile Platforms
People are using mobile devices like smart phones and tablets to access websites and social media platforms more than ever. With that in mind, design your ads with mobile sites and interfaces in mind so your ad will look its best on the screen it will likely be seen on. Mobile video advertisement is something else to consider. Since many people turn to their phones to avoid certain kinds of advertising, it makes sense to try to get noticed on the devices that people seemingly can’t look away from. Mobile video viewers are far more likely to respond to an advertisement when compared to those seeing an ad on TV, hearing it on radio or reading it in print.
If you’re targeting a younger audience, who may be put off by advertising content, it’s wise to consider some less conventional approaches to advertising. Native advertising occurs when websites feature advertisements that emulate the content and style of their own site, as opposed to more obvious ads that stick out. Native ads can take the form of blog posts, videos or images that aim to inform and entertain people without necessarily even promoting a product. A major part of managing relationships with your customers is building trust by providing them with content they can actually relate to and engage with.
Make Use of Data
Making intelligent use of the behavioral data available to you can be the difference between a slam dunk and a face-plant for your campaign. You can’t please all the people all the time. It makes more sense in many cases to target a specific group of customers, young mothers for example, and create ads based on the preferences of this specific targeted group. Correct use of behavioral data can tell you what websites and social media platforms your targets congregate on, as well as what products and services most intrigue them and what kind of ads they typically respond to.
Online advertising is not a one size fits all proposition. What works to gain the attention and interest of your customers can vary drastically from one company to another. What’s important is that you try different things, keep up with current trends, make the most of the resources available to you and track your results. When used in tandem with other marketing services, online advertising can provide immense benefits for a reasonable cost. If you have questions about the right approach to online advertising for your brand, please contact McCauley Marketing Services today to see how was can help.