Over the year, the McCauley Marketing Services team has stayed busy keeping up with all of the social media trends, technology innovations, updates with search engine optimization (SEO), and of course most importantly—our clients. We would like to take a moment to thank you all for your continued support as we begin a new year.
Earlier this year, we expanded to a larger office in Norcross for our bright and growing team. As we reflect on the past years, we’ve enjoyed the time we’ve had in serving many of our clients and have watched them grow even stronger with exemplary reputations. Throughout 2013, we were happy to participate in various industry events, enjoyed nurturing an open dialogue within our marketing family, through the help of our blog and other social media platforms and are thrilled to see the continued successes of our clients! We anticipate great things to come in 2014 and can’t wait to share them with you all.
From the McCauley Marketing Services family to yours, we look forward to the New Year and wish you all a Merry Christmas and a happy, safe and successful New Year.
Social media has become an integral tool for all types of businesses to leverage. Businesses can directly interact with their clients, showcase their services and products, see what competitors are offering, and share updates about the company itself. However, many of us have our own personal social media pages so company representatives must be extra cautious when handling business pages as they are representing an organization and not just themselves. At McCauley Marketing Services, our experienced social media managers list a few do’s and don’ts of handling your business’ Facebook pages, Twitter handles, and more:
DO utilize all social media features. Each platform has its own set of versatile tools. For example, Google+ allows businesses to create events that will be tied to Google Maps and Facebook allows promoted posts to boost ads and specials to gain new followers. What you do on one social media outlet does not have to be exactly the same for another.
DOinteract with partners, clients, and suppliers on social media. Not only will this improve customer relationship management, but you can also stay up-to-date on the latest services or events from that company.
DO share photos. Many of us are visual learners and images instill connection to your business. Whether it’s a small graphic announcing a sale or a group photo at a company outing, users enjoy seeing images and are more likely to view the post, according to data shown by Facebook ads.
DO further build your brand. Your followers can see other companies you follow and through social media, you can showcase your company’s voice. Design a cover photo that speaks to your audience and use hashtags that involve topics and services your business promotes.
DON’T get too personal. Never share personal opinions or posts as it is imperative to keep personal opinion and affiliation separate to avoid bias or potentially offending clients. Keep your posts business-related and avoid sensitive topics such as politics, law, or religious beliefs.
DON’T steal content or misuse images. Always credit the source, whether it’s tagging the user in your post or directly sharing a link they had previously posted from their business page, the same rules apply to social media as it would for any other advertising platform. Besides, other businesses and users may actually appreciate your crediting and even share your original content with their clients too!
DON’T criticize competitors. We all have competitors and they probably all have a presence on social media. While it is okay to browse their pages, social media is not the place to leave comments or announce why your company outdoes theirs. This could be a crisis communication PR nightmare as it could bring negative feedback and make you look bad.
DON’T go off topic. While it is fun to mix things up sometimes or to express a new interest, be sure you stay true to your brand and what you’re aiming to market. For example, a medical practice can share patient information, the latest health topics, and nutrition tips. They should not be sharing information about other industries such as fashion or politics.
If you’re interested in engaging social media into your brand, contact us today and learn the latest in marketing trends and tools. Be sure to follow us back on Facebook, Twitter, and Google+ and connect with us!
Instead of letting your business coast during the holiday season, McCauley Marketing Services encourages businesses to take advantage of the bustle of potential customers in both physical and internet presences. Below, we provide tips for taking your business from “Baa-Humbug!” to a season of growth, joy, and gratitude as we head towards the New Year.
Take advantage of User Generated Content (UGC). Share photos that your fans have shared or acknowledge them through social media. Use a campaign-based hashtag on Twitter, Facebook, and Instagram and make sure they tag you! Ultimately, the more customers interact and feel connected with your brand, the more likely they are to keep coming back (and maybe do some holiday shopping with you, too!).
Use increased customers to build your email base. Implement giveaways and drawings for gifts and discounts that require the customer to give you their contact information to enter. Once they opt in to your mailing list, you can then use those email addresses to send out specials, sales, and news happening within your business to strengthen your email marketing.
Run specials for only customers who “like” you on Facebook or follow you on Twitter. This helps keep social media interaction flowing. A great idea for running specials is to begin them in the New Year rather than immediately. This increases the chances for customers to walk through your door again in 2014.
Keep your employees merry and bright. Customers have grown familiar with interacting with disgruntled employees during the holidays. Emphasize to your employees the importance of remaining positive and diligent not only in their work schedules, but when speaking with customers or clients. You may be surprised how far great customer service can go when it comes to people remembering to revisit your business long into the New Year. If you are able, offer employees incentives for keeping the holidays jolly with bonuses or treating them to lunch. Developing and maintaining your business’ reputation is a critical component of preserving positive customer relationships.
Show your support for local or global charities. This will not only benefit you, but an actual organization that supports those in need. Encourage your followers to support them too! This will help customers realize that you are not just trying to sell something and recognize that there are actual people behind your organization, making them more likely to support you in the future.
For more on the latest marketing tips and social platform updates, please follow McCauley Services on Facebook, Twitter, Google+, and Pinterest. Happy Holidays!
Imagine: it’s 4 o’ clock in the afternoon and you receive an urgent request from one of your clients who is in need of a print advertisement. The kicker is that the ad deadline is tomorrow and you have less than 24 hours. In the fast-paced world of marketing, having last-minute deadlines is something that happens more frequently than most know – despite your best efforts to stay ahead of schedule. When navigating the marketing jungle, you will work with all kinds of clients ranging from “Mr. Indecisive” to “Ms. I Needed This Yesterday and it’s Friday afternoon at 3.” Instead of going into panic-mode every time a crisis-situation arises, at McCauley Marketing Services we offer some tips you may want to remember to help you maintain a healthy relationship with your clients when dealing with sometimes stress-inducing demands.
Preparation. Making a timeline and plan of action is crucial, even if you only have two hours to get the job done. Formulate a set of specific questions to help determine what your client wants and needs. Obtaining this information is key in determining a solid idea and will save valuable time.
Listen. Just as a reporter conducts an interview, when you have meetings with your clients, ask the important questions then stop talking and listen. While it is true that a client may not know exactly what they want because they depend on you to know this, they should be able to articulate a feel they are going for or the target audience they wish to attract to help build a marketing strategy that will best benefit their business. It is also extremely important to remember that successful marketing starts by taking a client’s vision and turning it into a reality; even if it’s not your personal preference.
Communicate. Take time to sit down with your clients on a regular basis to evaluate/reevaluate new and existing marketing strategies and set deadlines to make sure everyone is on the same page as far as projects. Be sure to document everything mentioned in the meetings as this benefits not only you but your client. After meeting with a client, type up the notes from the meeting and send a copy to all parties to recap what was discussed. This can be a huge time saver down the road, especially with tight deadlines, and provides you and your client a chance to reexamine the items discussed.
Be patient. A lot of times the conclusion of a project may come down to the approval of the client. Last minute edits and deadlines can hinder the completion of a project, but instead of getting frustrated, remember that yourclients have work of their own and may not always be able to respond as quickly as you would like. A simple email reminder of upcoming deadlines or a phone call to discuss pending work can be helpful in getting the client’s attention. The key is to do this with finesse, or in a way that doesn’t seem pushy. Just as we remind our clients on the importance of customer relationship management, we must also remember to nurture our client relationships in the same manner we encourage them to practice.
Be realistic. When discussing deadlines with clients, don’t be afraid to voice if their expected deadline isn’t realistic. At no fault of their own, clients may not be familiar with the process it takes to complete certain projects; they may think a project could take one hour when in reality, it could take four hours to finish. It’s best to compromise and offer a more plausible timeline that your client will agree to, but make sure to stick to deadlines and keep the client informed if something changes. Doing this helps with client expectations. They will appreciate good work in a slightly-adjusted timeframe more than a rushed job just to meet a deadline.
Just as in everyday life, unplanned situations arise that require immediate action and can cause strain on those that have to hurry to do their best or finish a task under a short amount of time. Relying on the help of your marketing team and creating a strategy within your team is just as vital as creating marketing goals with the client. Instead of worrying if another project has to be put on hold to complete a last minute request, figure out the best way to maximize the time and talent of everyone on your marketing team.
While there is no single easy solution to dealing with high marketing demands, perhaps there is comfort in knowing you are not alone. For more information about marketing tips, be sure to connect with McCauley Marketing Services on Facebook, Twitter and Google+ for the all the latest.
Before browsing a new store, choosing a new dry cleaner or trying a new restaurant in the neighborhood, you may often read online business reviews to determine which place you should visit. Online reviews can appear everywhere from websites dedicated to reviews like Yelp, Vitals, or CitySearch down to social media with Facebook business pages and Google+ profiles. Recently covered in a FOX News story, officials have cracked down on businesses paying writers to create phony online reviews to improve their own ratings and sabotage others’ reputations. Since checking the validity of each customer review is timely and difficult, McCauley Marketing Services offers reputation management for clients by monitoring online profiles and their respective reviews.
According to FOX’s story, a business owner with a low rating on Yelp has experienced a decrease in sales and even a negative impact on his relationships with clients and manufacturers. Some consumer watchdogs have set up imposter businesses to capture fake online reviews, but not all false reviews are necessarily negative. Companies may also pay for positive reviews to boost their own reputations. At McCauley Services, our marketing specialists find and monitor user review sites where our clients may be present on. Responding to negative reviews can reinforce potential and existing customers that your online reputation and customer relationships are important to you.
In addition to managing online presences, it is important to also remind your [real] customer base to review their positive experiences with the service or company. Not only will this maintain a positive digital reputation, but it also offers customers an opportunity to provide helpful feedback and offer a consumer’s perspective.
If you are interested in learning more about our reputation management services or other marketing services, contact us today. Be sure to connect with us on Facebook, Twitter, Google+, and Pinterest for the latest marketing news and tips.