2017 is here, which of course means it’s time again for New Year’s resolutions. How do you want to improve this year? Your aspirations for personal betterment and change should be reflected in your business marketing plan as well. The start of the year is the perfect time to think long and hard about how you can optimize your overall marketing plan. Now that online marketing is such an integral part of your overall marketing strategy, we thought we would focus on some tips to help you get the most out of your online marketing this year.
The following New Year’s marketing resolutions are designed to help jumpstart your marketing effort and help your business or practice reach new heights of activity and engagement with your customers or patients.
“I will be more active this year”
Having a blog is one thing; properly strategizing, tracking and maintaining it is another. Think of your blog the way you would think of a backyard garden. The more time and work you put into it, the better your results will be. So stay active and post frequently to retain the attention and interest of your readers. We also recommend having an active voice and interacting with your followers in comments sections and on your social media pages. In the world of online marketing, a little extra effort can go a long way.
“I will be more organized this year”
Juggling a blog, multiple social media pages, advertising and other components of your marketing plan can be a challenge. That’s why we recommend creating a marketing schedule and sticking to it. Planning and outlining your content in advance (instead of just winging it) can be a great way to keep track of everything and not get overwhelmed.
“I will branch outside of my comfort zone this year”
Don’t be afraid to try new things. You never know how your audience will react to certain content strategies until you try them. Try your hand at creating short, informative videos if you haven’t done so previously. Consider seeking out less conventional social networks like Pinterest and Instagram in addition to posting on Facebook and Twitter if it makes sense for your business. Creating a newsletter can also be helpful for people to get to know you and your business if you don’t have one already.
“I will be more flexible this year”
Once you’ve put your new content plan into action, monitor it closely. Focus on what’s working and don’t be too stubborn to switch up what’s not. Make use of all data and resources available to you and don’t hesitate to make a change should your marketing plan require one.
A new year is a new opportunity to show off your marketing skills and reach as many new people as you can. When in doubt, you can always call the pros at McCauley Marketing Services. We build, implement, and maintain fully-customized medical marketing plans to help our clients engage with their patients and reach new levels of success. For more information, contact McCauley Marketing Services today. You can also follow us on Facebook, Twitter and Google+ for more marketing tips and updates.