The world of marketing can be complex and fast-paced, which means that people often need to be able to express detailed and complicated ideas quickly, particularly when it comes to specialized fields like social media and internet advertising. This constant need for efficient communication has spawned a whole lexicon of acronyms that are used every day by marketing professionals, like those at McCauley Marketing Services, as a sort of verbal shorthand. Understanding the definitions of these various terms and learning the ways in which they can be used in your marketing strategy can provide insight into how internet marketing really works, so here just a few of the most common marketing acronyms that you need to know.
- BR (Bounce Rate): The percentage of people who arrive at your website and then leave without clicking on anything else or navigating to any other pages on your site.
- CR (Conversion Rate): The percentage of people who arrive at your web site and completed the action you want them to complete, like filling out a form, calling, or making a purchase.
- CTA (Call-to-Action): A text link, button, image, or other type of web link that encourages a website visitor to take an action on that website, such as visiting a specific page or downloading your content.
- CTR (Click-Through Rate): The percentage of your audience that advances (or clicks through) from one step of your marketing campaign to the next, often used to measure the success of an online advertising campaign or the effectiveness of an email marketing
- PPC (Pay-per-Click): A form of internet-sponsored advertising where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked.
- SEO (Search Engine Optimization): The various specialized techniques that are used to increase organic (unpaid) rankings on search engine result pages (SERPs) and make your website more visible to people who are looking for your brand, product, or service via search engines.
- SEM (Search Engine Marketing): A type of internet marketing that tries to increase a company’s or website’s rankings on search engine result pages through the use of various tactics like search engine optimization, paid placement, contextual advertising, and paid inclusion.
- SERPs (Search Engine Result Pages): The list of web pages that comes up when a keyword or phrase is searched on various search engines, like Google. The higher a website appears on SERPs, the more likely people are to find it and use it.
- SMM (Social Media Marketing): A subcategory of search engine marketing (SEM) that focuses on the content a company posts on their social media profiles to members of their social network (i.e. Twitter tweets, Facebook posts, etc.). The goals of SMM are to increase traffic, boost brand awareness, and establish a more personal connection with consumers.
- UEO (User Experience Optimization): Using creative and intuitive website design features with the goal of making a website easier to navigate and to improve the user’s overall experience.
With more than a decade of experience representing clients in diverse industries from health care to general contracting, McCauley Marketing Services can help you develop a comprehensive marketing strategy designed to benefit your business both now and in many years to come. If you would like to explore how we can help you, schedule a marketing meeting today. We’d love to hear your thoughts, so please connect with us on Facebook, Twitter, and Google+ to share your tips and recommendations.