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Taglines in Marketing: Branding & Rebranding

The best taglines have a clear message or represent the brand’s promise. When a great tagline is created, it often remains with the brand through their lifespan. Some of the most memorable taglines include Nike’s “Just Do It” and Allstate’s “You’re In Good Hands.” Taglines represent one of the main goals when the creative team at McCauley Marketing Services creates branding strategies for our clients: be unmistakably unforgettable.

marketing and brandingNot everyone necessarily needs a tagline to create a connection with potential clients or loyal customers. If you have a catchy business name and expertly-designed logo, it may not be needed. Rather than creating or redoing your tagline, you have the option of renewing the name of your business by shortening it or making other changes, like American Express did when it became AMEX.

Logos and taglines both indefinitely have a role in rebranding, whether you decide to keep your signature tag or revamp completely. Last year, TV network A&E marked their lighter, more fun transition in the television landscape by replacing “Real Life Drama” with “Be Original.” In May, fast-food royal Burger King altered their tagline of 40 years to read “Be Your Way” rather than “Have It Your Way.” In a statement, the chain’s higher-ups indicated the motive behind the change was an effort to move beyond simply allowing customers to customize their burgers and initiate a connection with the personal lifestyles of their audience.

Whether you’re just beginning to build your business or working on considering rebranding, we can help develop a unique voice through writing compelling web copy, presenting engaging social media ideas, and refreshing print marketing in the form of flyers, business cards, and more. With our team on your side, we can help you create a logo and tagline that accurately encompasses your brand’s past, present, and future.

For you, what makes a great tagline? Head over to our FacebookTwitter, or Google+ and tell us. If you need assistance with your marketing or rebranding strategy, contact us.

3 Easy Changes to Heat Up Your Marketing for Summer

It’s finally summertime! McCauley Marketing Services loves the growth, opportunity, and excitement that accompanies a new season. Not so exciting? Repetitive marketing patterns. After a while, marketing can start to feel a little bland. While you can spend hours researching emerging marketing trends to stay ahead of the game, there are often simple tweaks you can make that provide big results. Below, find three simple tips for changing up your marketing that are worth the (minimal) effort.

  1. business-meetingGraphics: Get the visual stimulation going. Social media is rapidly changing, with new algorithms consistently adjusting and modifying. Before you know it, your fail-proof posting techniques are null and void. One thing that generally works is entertaining your audience. Creating and sharing graphics on social media is great way to engage your audience. Post graphics to Facebook or Twitter that also work within or are compatible with a blog post. Make sure to provide a link to the corresponding blog, if applicable.
  1. Headlines: Simply using your blog’s title isn’t enough to get people to click on it. Try some “click-bait” techniques from popular websites and magazines. Formulate questions, use small pieces of information from your content, or start headlines with typical things you’d personally like to click on (i.e. “Everything You Need to Know About _________” or “All About ______”).
  1. Clean up: Make your website clutter-free. If business is slower in the summer, this is the perfect time to revamp. If your existing web copy isn’t linked properly for SEO, go back through and revise it. Remove social network buttons that you don’t regularly use. Make sure it’s easy to see your newsletter sign up box (email marketing is incredibly effective!) and your search bar is easily findable (if you don’t have a search bar, get one if applicable). Your services should be front and center, delivered with impeccable, error-free copy.

 

For more on the latest marketing tips and updates, follow McCauley Marketing Services on FacebookTwitterGoogle+, and Pinterest or contact us for assistance with your marketing strategy.

5 Tips for Spring Cleaning Your Day-to-Day Business

Spring is a great time to renew your mind, surroundings, and your business and marketing plans. In order to be the most effective in your field and deliver the results your clients desire (in turn creating the return your business deserves), it’s important to properly categorize, organize, and consolidate. McCauley Marketing Services offers suggestions on prioritizing your organizational efforts as we head into a new season.

business-tipsRid yourself of excuses. If all advice you’ve been given recently is matched by an excuse as to why you can’t revamp you’re business or marketing plan, it may be time to take a step back and evaluate. Reinvest in your business and find ways to overcome whatever hurdle thrown your way, financial, managerial, or otherwise. Find the solution and stick with it long enough to be able to analyze it’s success. Stay focused.

Tidy up—literally. Physically de-cluttering your desk can relieve you of a lot of unnecessary stress. Reminders here and there are fine, but once something becomes irrelevant, toss it! File away business cards, notes, and miscellaneous documents in a searchable, organized manner.

Clean up social media profiles. In today’s digital landscape, social media marketing is an imperative aspect to success. If you’re handling your own, post consciously and tailored to your target demographic. As for your personal or company LinkedIn pages, make sure your profile is complete. Make as many meaningful connections as possible (always reach out with a short personal invitation), write a keyword-loaded summary, and ask colleagues to write positive recommendations for you.

Control your inbox. For many people, a pileup of emails can become a thorn in their side rather than a means of effective communication. Clean it up continuously to save yourself the hassle of spending hours categorizing. Save important e-mails and addresses, unsubscribe from newsletters that have become unnecessary, and move on.

Shape up your to-do list. If something has been lingering on your to-do list for far too long, consider what’s most important. For example, contemplate all the things that compete for your time, and decide what needs immediate attention and what can be addressed later. If you have too many things vying for your attention, make it a point to narrow down your focus and make a timeline for when projects need to be completed. Stop beating yourself up for not getting to every superfluous task immediately.

For more on the latest marketing tips, follow McCauley Services on FacebookTwitterGoogle+, and Pinterest. Happy spring!

Quick and Easy Ways to Grow Your Twitter Following

Wondering what you can do to get more followers on Twitter—and keep them there? Full-service boutique marketing company McCauley Marketing Services provides easy tips and tricks to jumpstart your Twitter marketing for the upcoming spring season.

  • Don’t over-promote. Your followers don’t only follow you to be informed of your services, but because they also want to learn more about you. Throw in personal notes and interact with others. For best results and a trusting social audience, it is widely accepted to apply the 80/20 rule to all social media platforms (Facebook included). Aim to spend 80% of your social time interacting with and promoting others and 20% of the time endorsing your services.Twitter Icon
  • Stop it with the hashtags. You may have seen the viral bit where new Tonight Show host Jimmy Fallon and superstar Justin Timberlake play off each other by speaking in hashtags. While a great and hilarious sketch, it doesn’t translate to real life. In general, over-tagging makes your posts look like spam and reduces the likelihood of a retweet. We recommend sticking to one to three per tweet. #ListenToUs #SpammersBeware #IncreaseShareability (See what we did there?)
  • Beware the direct reply. If you want more people to see your interaction, consider a tweet rephrase. Don’t start your tweets with the ‘@’ symbol. Rephrasing so the Twitter handle is within the tweet or even has a period in front of it increases visibility and social presence. Make every tweet count!
  • Don’t overload your followers. We know, we know. You have a lot to say! Instead of posting your tweets back to back, consider using a program that allows you to schedule tweets ahead of time, such as Tweetdeck. Be sure to give adequate space between each message.

 

For more on the latest marketing tips and social platform updates, follow McCauley Services on FacebookTwitterGoogle+, and Pinterest. Happy Tweeting!

5 Holiday Business Tips to Grow Your Customer Base

business tipsInstead of letting your business coast during the holiday season, McCauley Marketing Services encourages businesses to take advantage of the bustle of potential customers in both physical and internet presences. Below, we provide tips for taking your business from “Baa-Humbug!” to a season of growth, joy, and gratitude as we head towards the New Year.

Take advantage of User Generated Content (UGC). Share photos that your fans have shared or acknowledge them through social media. Use a campaign-based hashtag on Twitter, Facebook, and Instagram and make sure they tag you! Ultimately, the more customers interact and feel connected with your brand, the more likely they are to keep coming back (and maybe do some holiday shopping with you, too!).

Use increased customers to build your email base. Implement giveaways and drawings for gifts and discounts that require the customer to give you their contact information to enter. Once they opt in to your mailing list, you can then use those email addresses to send out specials, sales, and news happening within your business to strengthen your email marketing.

Run specials for only customers who “like” you on Facebook or follow you on Twitter. This helps keep social media interaction flowing. A great idea for running specials is to begin them in the New Year rather than immediately. This increases the chances for customers to walk through your door again in 2014.

Keep your employees merry and bright. Customers have grown familiar with interacting with disgruntled employees during the holidays. Emphasize to your employees the importance of remaining positive and diligent not only in their work schedules, but when speaking with customers or clients. You may be surprised how far great customer service can go when it comes to people remembering to revisit your business long into the New Year. If you are able, offer employees incentives for keeping the holidays jolly with bonuses or treating them to lunch. Developing and maintaining your business’ reputation is a critical component of preserving positive customer relationships.

Show your support for local or global charities. This will not only benefit you, but an actual organization that supports those in need. Encourage your followers to support them too! This will help customers realize that you are not just trying to sell something and recognize that there are actual people behind your organization, making them more likely to support you in the future.

For more on the latest marketing tips and social platform updates, please follow McCauley Services on FacebookTwitterGoogle+, and Pinterest. Happy Holidays!

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