McCauley Service’s social media management professionals shared blogs about Twitter’s promoted tweets not long ago as well as information on Facebook’s EdgeRank algorithm that determines the type and number of actual fans that see the content brands post on their fan pages. This week, Facebook thickened the plot for business fan pages by adding promoted Facebook posts.
Different from Facebook ads which consist of demographically targeted ads that rotate on the right side of user’s Facebook profiles, promoted posts promise higher visibility of the content posted by fan page administrators to the page’s fans. Here’s how it works: fan page administrators pay a specified denomination of $5, $10, $15, or $20 to increase the number of fans’ newsfeeds in which the update appears. If you’ll recall from our Edgerank explanation blog, not all fan page updates appear in fan’s newsfeeds. It’s a careful, mathematical probability built upon fans’ specified interests, the number of times you’ve visited the fan page recently, and now, whether or not the page’s administrators are promoting the posts financially.
For social media marketers, the new platform is a slippery one in which educational, page-related content should still be valued, but posting frequency may need to be further examined. While the new promoted posts will be identified to fans with the term “sponsored”, it will be interesting to discover if this change will affect the way users digest the sponsored information versus unsponsored content and how it will affect social media ROI.
Be sure to stay tuned to our social media profiles on Facebook, Twitter, Google+, and Pinterest as we continue to follow the latest in social media marketing news. For more information on the services McCauley Marketing Services offers, visit our website.