Wondering what you can do to get more followers on Twitter—and keep them there? Full-service boutique marketing company McCauley Marketing Services provides easy tips and tricks to jumpstart your Twitter marketing for the upcoming spring season.
- Don’t over-promote. Your followers don’t only follow you to be informed of your services, but because they also want to learn more about you. Throw in personal notes and interact with others. For best results and a trusting social audience, it is widely accepted to apply the 80/20 rule to all social media platforms (Facebook included). Aim to spend 80% of your social time interacting with and promoting others and 20% of the time endorsing your services.
- Stop it with the hashtags. You may have seen the viral bit where new Tonight Show host Jimmy Fallon and superstar Justin Timberlake play off each other by speaking in hashtags. While a great and hilarious sketch, it doesn’t translate to real life. In general, over-tagging makes your posts look like spam and reduces the likelihood of a retweet. We recommend sticking to one to three per tweet. #ListenToUs #SpammersBeware #IncreaseShareability (See what we did there?)
- Beware the direct reply. If you want more people to see your interaction, consider a tweet rephrase. Don’t start your tweets with the ‘@’ symbol. Rephrasing so the Twitter handle is within the tweet or even has a period in front of it increases visibility and social presence. Make every tweet count!
- Don’t overload your followers. We know, we know. You have a lot to say! Instead of posting your tweets back to back, consider using a program that allows you to schedule tweets ahead of time, such as Tweetdeck. Be sure to give adequate space between each message.